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Today's consumer hits the mute button when the Adverts
come on TV. They throw unopened junk mail in the rubbish bin. They put the
advertising section of the Sunday Newspaper in the recycle bin. They have an
Advert pop-up blocker added to their computer and they have caller ID to avoid
calls from telesales operators!
A TruckingAdvert on the tailgate or side
of a truck or trailer is totally non-invasive. It is an Advert the consumer is
not forced to hear, view or read. Consumers read a TruckingAdvert because it
only takes a few seconds ~ particularly with brand reinforcement. As a result
the relationship between the consumer and Advert is coincidental and therefore
a positive experience.
To avoid any conflict of interests for a
Trucking Company or an Advertiser (i.e. an Advert for 'Fresh Vegetables' on a
truck delivering to Ann Summers) all promotional banners are accompanied by our
logo
The clear message being that we are responsible for the content of the
Advert.
For details of available sizes and prices go
here
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